Nordest: A Studio for the #CreativelyMeaningful

Nordest is a full-service, bilingual creative studio that produces creatively meaningful experiences for clients like Canada 150, RBC, The National Ballet of Canada, Daniel Caesar and Frank + Oak. Led by two ambitious female founders, the company provides a range of services including event production, marketing, live streaming, and virtual reality.

I joined the creative studio in 2016 to lead in digital strategy, craft brand narratives, execute campaigns, manage client accounts, and support the studio’s mission of producing work guided by creativity that evokes change. From copywriting to photography to paid social media campaigns to client management and large-scale productions, I served in multiple capacities as I collaborated with a dynamic team in a boutique agency environment.

Frank And Oak In-store Activation with professional basketball player Terrence Ross

Frank And Oak In-store Activation with professional basketball player Terrence Ross

Photography of backstage Westjet karaoke activation with Little Scream

Photography of backstage Westjet karaoke activation with Little Scream

HIGHLIGHTS:

  • Leading in content strategy, social media marketing, and creative production for agency clients and projects

  • Managing the rebrand, digital marketing, client relationship, and digital literacy of non-profit and addiction treatment centre Westover Treatment Centre

  • Collaborating with the production, experiential, and social teams at the Canada 150 celebration in Parliament Hill

  • Supporting Pancreatic Cancer Canada’s #AssumptionsCanBeDeadly national campaign in content management, copywriting, and community management that resulted in 3.8 million impressions on social media

  • Leading the live social coverage and digital strategy for The National Ballet of Canada on World Ballet Day resulting in 10,000 new likes on Facebook within one week and the hashtag #WorldBalletDay trending in Toronto

  • Developing the programming and content for a Women’s Day panel featuring women in the Canadian music and arts industry for #MakeSpace

Interview and photography with Award-winning filmmaker and director Cazhmere for a Nordest blog series

Interview and photography with Award-winning filmmaker and director Cazhmere for a Nordest blog series

Behind-the-scenes photography of the live stream team at Canada 150

Behind-the-scenes photography of the live stream team at Canada 150

Photography and Twitter Mirror activation at Canada 150 with Walk Off The Earth

Photography and Twitter Mirror activation at Canada 150 with Walk Off The Earth

Behind-the-scenes photography at the Beauty Boutique by Shoppers Drug Mart at RE\SET™

Behind-the-scenes photography at the Beauty Boutique by Shoppers Drug Mart at RE\SET™