Pancreatic Cancer Canada: #AssumptionsCanBeDeadly
Pancreatic Cancer is one of the deadliest cancers with a dismal survival rate. Pancreatic Cancer Canada (PCCF) is determined to change this through nation-wide research centres devoted to improving early detection, better treatment, and patient outcomes. While at Nordest Studio, I supported the charity in content development, copywriting, community management, and social media strategy during their national #AssumptionsCanBeDeadly campaign. From billboards to social media advertisements, the national campaign resulted in more than 3.8M impressions on Facebook, 2M on Twitter, and more than 600K on on Instagram. After the campaign, I continued to support the non-profit with their fundraiser promotions, partnerships, campaigns, and the on-going evolution of their digital brand.
Leading the brand’s digital strategy and supporting the internal team with persona development and communications planning
Leading the concept, voice and copywriting for the brand’s Letters for Love Campaign
Managing an active online community via private Facebook group that dealt with sensitive subject matter such as grief and loss
Driving online engagement tactics during the #AssumptionsCanBeDeadly campaign that resulted in 10K engagements across their social media platforms
Reporting on the brand’s digital analytics and providing strategic direction to increase the brand’s awareness, engagement, and fundraising goals
Managing the relationship with PCCF’s communications team and providing strategic direction for partnership content