Pineapple: Digital Strategy for a Hospitality App
In the fast-paced world of hospitality, Pineapple introduces a fresh start and improved way of making professional connections. While in the role of Content & Community Lead at Nordest Studio, I had the opportunity to collaborate with an ambitious hospitality entrepreneur with the vision of building an app that would easily connect high-quality hospitality talent with top-notch restaurants and venues in Toronto.
Leading in digital content, I provided strategic direction to a team of web developers in the content mapping of the website as well as acted as the lead writer in the brand’s voice and content messaging online. During the pre-launch phase, I managed the brand’s beta test group communications, digital strategy, social media launch plans, and collaborated with a team of designers, writers, and PR specialists to produce the look, feel, and voice of the hospitality brand.
Supporting the content creation and planning of the brand’s website
Producing an integrated digital strategy for a tech-first hospitality brand
Collaborating with a team of web developers, content creators, and PR specialists for the app’s initial launch in the app store
Providing creative direction in the development of the brand’s visual assets and social media efforts including photography services at promotional events