Shifting mindsets through video storytelling
About the Project
As an organization working to radically improve economic support for female innovators, SheEO developed a list of “mindshifts” that details powerful behavioural shifts that model the ideal mindsets that are key to creating a better world.
In preparation for their #RadicalGenerosity campaign, we led the development of a video series that would bring these mindshifts to life. As an organization that’s passionate about collaboration within their network, we invited members of the SheEO network to be our lead stars in the videos. From pre-production to post-production, we led the concept, strategy, and execution of eight powerful videos in collaboration with the SheEO team and independent videographers.