Westover Treatment Centre: Leading a treatment centre’s digital re-brand

Westover Treatment Centre is an addiction treatment rehabilitation centre located in Thamesville, Ontario. For more than 30 years, they’ve been a prominent force in their community and have helped thousands of individuals and families recover from substance dependence and co-dependence. Recognizing the need to modernize their communication and marketing efforts, I supported their brand’s transition to become more digitally responsive to their community’s needs. From online submission forms to an active Facebook presence, we were able to offer Westover a new way to engage with their audience and support more people in need of treatment and informational resources.

As Content & Community Lead at Nordest Studio, I managed the client relationship, re-brand, and digital promotional efforts as we transitioned their reputable organization into the digital age. Our work together included developing a brand new website, new marketing materials such as booklets and brochures, copywriting, blogging, community management, and program marketing.


  • Client relationship management with Westover Treatment Centre’s senior leadership including meeting management, presentation, performance success monitoring, and insights reporting

  • Establishing the brand’s online voice including content themes, content calendars, data reporting, and cohesive branding across print and digital marketing assets

  • Directing Westover’s website re-brand including leading in design, content development, photography, copywriting, and technical management

  • Leading the distribution and promotion of Westover’s video storytelling resulting in more than 15,000 views on Facebook, proving incredible engagement for the brand

  • Managing the brand’s online community including sensitive inbox conversations

  • Executing the brand’s blog launch including research, interviewing staff members, and copywriting

Copywriting and brand direction for marketing booklet

Copywriting and design of Westover’s website

Copywriting and design of Westover’s website

Created the distribution strategy for Westover’s content, including this video, which resulted in the channel’s highest performing content