Bringing a well-established treatment centre
into the digital age
Westover Treatment Centre
Copywriting & Editing
About the Project
Westover Treatment Centre is a long-stand substance dependence treatment centre in Thamesville, Ontario. While serving as Content & Community Lead for Nordest Studio, Kailah led the organization’s re-brand and entry into digital marketing.
Understanding the sensitive and important work of addiction treatment, Kailah collaborated closely with the Westover team to ensure all messaging was accurate and accessible to their audience while protecting the privacy of community members. While managing the brand, Kailah grew their online community on Facebook, published blog posts, promoted new programs, and managed their online partnerships with brands like Wear Your Label.
Having been established more than 30 years ago, Kailah also worked diligently to support Westover staff in understanding new digital programs and best practices that would support and expand their marketing efforts for years to come.