Hello! I’m Kailah, product marketer, 0-1 builder, and startup advisor.

Photo Credit: Shane Parent

Since 2013, I’ve collaborated with visionary founders and teams to build ambitious products and brands from the ground up. As a three-time founding marketer and two-time head of marketing, I’ve helped grow consumer apps, AI solutions, infrastructure platforms, and social enterprises, from pre-seed to series D.

Currently, I’m Director of Go-to-Market at Koru, validating and building the commercial foundations of a legal tech venture.

Previously: Head of Marketing at Unified.to, Director of Product Marketing at Vendasta, Content & Community Lead at Nordest Studio, and Co-founder of Syzygy Toronto.

SPEAKING / RECOGNITION

Shopify logo featuring a shopping bag with an 'S' on it and the text 'shopify'.

Editions.dev, $$$$ Mastermind
Speaker, Toronto

Web Summit logo with stylized mountain peaks.

Web Summit, Global Toronto
Panelist, Lisbon

A logo with a red, white, and blue color scheme featuring a star and the words "Veterans Crisis Line".

SXSW, Pitch Competition
Finalist (Unified.to), Austin

Black text reading 'techstars' on a white background.

Techstars, S23 Cohort
Founding Marketer, Toronto

  • Screenshot of the Unified website homepage showing the headline about real-time unified API for AI-first products, with navigation menu, call-to-action buttons, and various features and integrations sections.

    GO-TO-MARKET STRATEGY

    API Data Software Startup
    Influenced 80% of revenue
    Raised $1.1M pre-seed round

  • Logo of CalendarHero, formerly known as Zoom.ai, featuring a colorful geometric arrow icon and black text.

    PRODUCT REPOSITIONING & REBRAND

    AI Scheduling Software Startup
    6X increase in product adoption
    Acquired in 2021

  • A woman in a blue sweater and floral skirt speaking to an audience of women in a room with artwork and wooden flooring.

    CO-FOUNDING AN EVENT-BASED COMMUNITY

    Event-based Community Brand
    100% sold-out events
    20+ sponsored brand partnerships

SERVICES

  • If you’d like to sit with a living, breathing human being who’s been inside of startups for the past decade, I’m your person. I’m an operator and actively testing various go-to-market approaches across ICP validation, positioning, launches, AI enablement and distribution. There’s a lot of hype-making out there, I can help you discern what works in practice.

    Through 1:1 sessions, we’ll parse through your commercial challenges and co-create a living strategy you can measure, implement, and iterate on within the context of your venture’s stage.

    A few recent wins: helped a social enterprise increase MRR by 70%, built a partnership within a few weeks that led to 60+ event-sourced B2B leads, and designed and ran the go-to-market motion for a stealth AI venture, leading to its first mid-market customer.

    Interested in an advisory session?

    Email me or fill out this form 👋

  • "Kailah has the largest range of any marketer I’ve worked with and really understands branding, positioning and messaging. She works diligently to get results and is a great person to work with."

    Roy Pereira
    CEO & Co-founder, Unified.to

  • "Kailah consistently delivered in the most fast-paced environment I’ve ever experienced. She directly contributed to successfully launching our app to an initial community of 30,000 users."

    Alice Irene Whittaker
    Author & Communications Consultant

  • "Kailah is the rare kind of leader who combines deep user empathy with a keen eye for data and numbers, resulting in the kind of decision-making that instills confidence and clarity in everyone around her."

    Andy Tran
    Head of DevRel, Heroic Labs

  • "Kailah is one of the best marketers I’ve worked with. She executed our rebrand seamlessly, which was received well by our customers and target audience. She’s great at driving brand recognition."

    Komal Salvi
    COO, Ownr