Unified
Unified.to set out to solve an unglamorous but widely felt problem: connecting disparate tools. Founded in 2023, Unified.to entered the market with a bold promise—one API to unlock hundreds of integrations, simplifying the work for developers building data-rich, AI-enabled applications.
I joined as the founding marketing hire to translate complex technical architecture into positioning that resonated with developers evaluating APIs and technical buyers assessing vendor risk. I built the developer-focused GTM from scratch, positioning around developer velocity (ship in days, not months), integration breadth (200+ pre-built connectors), and zero-liability security (no caching of sensitive third-party data), which became a key differentiator for compliance-conscious industries.
The results: 6x organic traffic growth, 3x improvement in trial conversions, 2.3x increase in API engagement, and 80% revenue attribution. That momentum earned recognition as a CIX Top 20 Early startup, enterprise customers, and a SXSW finalist spot.
Company: Unified.to
Industry: SaaS, Dev Tools
Role: Head of Marketing
2023-2025
Scope:
Go-to-Market (GTM) Strategy
Positioning & Messaging
Website Optimization
Advertising Campaigns
Strategic Partnerships
Public Speaking & Events
Pre-seed & Seed Fundraising Support
Email & Marketing Automation
Social Media Strategy & Content
Leadership & Team Development
Examples
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I developed a customer case study that showed how Mycroft, an AI-first compliance solution used Unified.to to reduce integration deployment from months to 15 minutes.
Read case study -
I led product marketing and content development for the Unified Authorization launch. I collaborated with the CEO to create comparison frameworks and developer-focused messaging.
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I served as lead editor and content strategist for Unified.to's inaugural industry report analyzing 150+ API providers across authentication, webhooks, pagination, and data architecture.