Nordest Studio

Nordest is a bilingual creative studio producing “creatively meaningful” campaigns and experiences for brands like Canada 150, Twitter, Frank And Oak, and The National Ballet of Canada. As the first hire outside the co-founders, I joined as Content & Community Lead to shape digital strategy, lead social campaigns, and support clients in launching or evolving their brands across web, content, and community.

Working across diverse sectors and disciplines, I contributed to projects ranging from RBC financial literacy campaigns to national awareness campaigns for Pancreatic Cancer Canada, digital strategy for Westover Treatment Centre, and tech brand launches like Pineapple. This role sharpened my creative range and strategic instincts as I moved between brand development, campaign execution, client relationship management, and content strategy—helping bring bold ideas to life for mission-driven and culturally relevant organizations.

Company: Nordest Studio
Industry: Agency, Brand & Content
Role: Content and Community Lead

2016-2018

Scope:
Marketing Strategy & Campaign Execution
Brand Development & Creative Direction
Copywriting, Editing & Messaging Architecture
Website & Visual Asset Development
Photography & Content Production
Paid Social Media Campaign Management
Client Relationship & Account Management
Cross-Functional Project Leadership
Vendor & Freelance Team Coordination

Graphic showing the UI design and branding of a hospitality staffing app in an iPhone frame. There is a gold pineapple-shaped logo in the background and three stylized buttons with prompts to sign up or log in as a job seeker or job provider.
A branded coaster for a hospitality app with gold text: Pineapple. A fresh start for hospitality. We’ve designed a platform that makes recruiting, job seeking, and transactions seamless.
A scrolling GIF of the Pineapple brand website homepage.

Pineapple — Hospitality Staffing App

Branding and go-to-market support for a new hospitality platform, including messaging, content, and launch photography.

A panel of female-identified artists looking out a packed crowd at Nordest women's event in Toronto.

Make Space — Nordest Women’s Event

Content and social strategy for an International Women’s Day event celebrating women in the Canadian music and arts industries.

Four models dressed in formal designer attire wearing VR headsets at Toronto Fashion Week event.

RE\SET™️ — Toronto Fashion Week Event

Led social media strategy and live event coverage for a Fashion Week showcase spotlighting emerging Canadian designers.

The National Ballet of Canada — World Ballet Day Livestream

Developed and executed social content for the global livestream event, resulting in a major spike in engagement and #WorldBalletDay trending in Toronto.

Frank and Oak — In-store Community Events

Supported brand activations through event coverage, social media content, and vendor coordination for in-store experiences rooted in community and culture.

An artist signs during a karaoke livestream activation at Canada 150..
Producer Lina Beaudin holds her iPhone and looks at a livestream karaoke activation with Alessia Cara and a group of students.
Pop band Walk Off The Earth poses for a selfie with the Twitter Mirror.

Canada 150 — National Broadcast Event & Twitter Partnership

Contributed to social media strategy, production support, and live content capture for a high-profile national celebration.

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